DEVELON

With an eye on joining the league of the Global Top 3 in the construction machinery field by 2015, Doosan Infracore has launched marketing activities in North America in earnest through the ONE-DOOSAN strategy as part of efforts to advance in the global market.

Doosan Infracore said on March 22 that it is participating in CONEXPO 2011, the world’s large exhibition of construction machinery, which is being held in Las Vegas, the U.S.

CONEXPO, which convenes every three years, is the world’s largest exhibition of construction machinery, and attracts more than 2,200 companies and 150,000 visitors from around the world.

For the event, Doosan Infracore has prepared a unified exhibition booth under the concept of “ONE-DOOSAN” for the first time in North America in a bid to promote its stature as a global construction machinery maker and raise its brand awareness.

On display at the event were a total of 58 Doosan models, including eight new models such as a 70-ton excavator, and 23-ton zero tail type excavator, for customers in North America, and products from its global brands such as Bobcat and Moxy. The company also exhibited a mockup of a next-generation concept excavator, as well as eco-friendly diesel engines.

Meanwhile, Doosan Infracore invited college students to the exhibition, and provided them with an opportunity to experience the company’s advanced technology and global stature firsthand.

A total of 14 students, selected through recommendations by their schools and open recruitment, were included as study tour participants in 2011 CONEXPO for eight days, and had a surprise meeting with Doosan chairman Yongmaan Park. They also took part in a special lecture at the University of California, Los Angeles, and participated in a cultural tour of the western U.S. (END)