Doosan Infracore excavators on display at France's Intermat 2015
Doosan Infracore announced on November 00 that it had recently received an order for 147 excavators from a French construction equipment rental company. France is a market where the company sells an average of 400 excavators a year. The quantity of the recent purchase order accounts for 37 percent of the company's annual sales to the market. The equipment to be shipped includes five models ranging from 2.7 to 22 tons.
BEAULOC, a French construction equipment rental company with more than 200 construction machines at present, is engaged largely in the rental of heavy equipment. Last year, Doosan Infracore signed a contract with the company for the sale of 30 excavators, including 25 wheel excavators and 5 crawler excavators. Now, the company has won a contract for an additional 147 excavators, including 92 crawler excavators, 5 wheel excavators and 50 compact excavators. The latest heavy equipment purchase contract is highly significant given that the quantity (92) of crawler excavators ordered is equivalent to 4.6 percent of the total French market for that type of heavy equipment.
BEAULOC made the recent purchase decision after determining that Doosan Infracore equipment is competitive in terms of not only the value of second-hand equipment but also the total cost of ownership (TCO) on the basis of its experience of using Doosan Infracore's equipment on the ground. The purchased equipment will be operated as rental equipment for various road construction projects and other excavation works throughout France.
France is a significant European market for Doosan Infracore as it is the company's third largest market in Europe after Great Britain and Belgium.
The latest order for 147 excavators is set to be delivered in November, December and the first quarter of 2017. “This is a good opportunity to promote Doosan brand towards Large National Companies who will be renting Doosan Excavators” said Gustavo Otero, the VP in charge of Europe Heavy. “We are aiming at enhancing our brand image in France and in the rest of Europe”.
